Aqualisa Quartz Essay

What is the quartz value offer to the pipe fitters? To consumers? The value propositions to the plumbers areDue to Quartz uncomplicated installment plumbers work is reduced to 25% of original time. Plumbers find the installation is straightforward and hence they are ready to send their young apprentices Plumbers say its just Push-fit-connect and its not in the wall and its very easy to use On an average plumbers can do more jobs thereby increasing their profitThe Value propositions to the consumers are wholeness of the major issues for the customer is to get conistent water pressure which is solved in Quartz Customers can have their required temperature by Thermostatic get wind rather than checking it for the required temperature Before quartz the survey says that 44% of squander needs replacement. By using Quartz there is less get hold of breakdown and hence maintenance is much easy for the customerThe increase had aesthetic look and elegant designIts good for the property with the childrenSuitable for all types of water dodgingsOne touch control system and energy to control remotelyAqualisa launched the most profound cascade existence in recent British history the Quartz exhibitioner. The shower down provides significant improvements in terms of quality, cost, and ease of installation. In product testing, the Quartz shower received rave reviews. However, early sales of the Quartz have been disappointing. The fellowship is faced with some key issues roughly whether to change the channel strategy, promotional strategy, and the overall positioning of the product (niche or a mainstream product) in the background of their existing product line.This case shows that despite the fact Aqualisa had a enceinte product it doesnt necessarily mean that this is going to manifest in great sales of the product. Innovation needs managing in an integrated panache it is not enoughjust to manage abilities in a expert superior product. Aqualisa had the genera tion of a technological innovation but lacked the ability to relate this to end users. The challenge for Aqualisa is in effectively communicating to its customers and make them aware of the fact that they have developed such a product, forward their competitors catch up. In order, for Aqualisa to succeed they need to synergise the components of their marketing mix with an effective communication, positioning, and distribution strategies.In the case in states that only about 60% of U.K homes, consumers are only probably going to buy at most two showers in their lifetime and because key influencers in the closing making process like plumbers where apprehensive of adopting the new technology it as well as led to the companys low sales because the majority of the UK shower market is made of replacement showers and plumbers tend to remain loyal to their selected taint as it is the most comfortable for them in using when installing because of their old experiences.Quartz Value pro pose PlumbersWhat Plumbers wanted peace of installation attribute product with minimal breakdowns Service free (minimal service requirement) Product Benefits conciliative location of the controller building block requires minimal remodeling of the bathroom making shower installation simple, cutting the installation time to half a daylight Value Proposition Quick and easy installation requiring only prefatory skills (more installations per plumber per day resulting in higher income)Quartz Value Proposition CustomersWhat Customers wanted Aesthetic design (great looks) Good water pressure without temperature fluctuations Ease of use Quality product with minimal breakdowns Product Benefits Controller unit can be concealed in the ceiling or pressing leading to a sleeker look in the shower stall In-built middle provides more than adequate water pressure Electronic thermostat allows for easy controls and steady temperatures One touch control Value Proposition reasona bly and sleek looking shower which is easy touse and provides efficient and current water pressure and temperatureWhy is Quartz not selling?gross revenuePlumbers InfluencePlumbers distrust electronic controls / new skillful innovations Plumbers influence over 50% of shower purchases In 25% of the cases the purchasing decision is at his sole discretionLimited Distribution cable Product Price Priced at a premium and hence unappealing to D-I-Y buyers as well as developers which are both price sharp segments Trade Shops account for 80% of mixer showers sales Staff in trade shops not high on product knowledge, driven by market demand Showrooms have be the best sales possible but Aqualisa is available in only 25% of all showrooms